This doesn't register on the scale of problems ?!
We aren't talking about one small child's party balloon - which is enough to kill one sea turtle. What did this stunt accomplish beyond allowing one man to fulfill a childhood dream? It wasn't a record-breaking stunt and it wasn't...
Did they say what the plan was for the balloons afterwards? Were they able to pop them, follow them to pick them up? Or were they just left to land somewhere, like the ocean where we already have an issue with trash and balloons killing wildlife?