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oldAtlas_Eguy
Guest
A good tech business leader will leverage his assets, engineers, business managers and accountants, to get the result he is looking for. His actual commands:
1) to the accountants is "Find a way to make it pay"
2) to the engineers "Find a way to make it work"
3) to his business managers "Make the solution found by the accountants and engineers be the same."
The last command is the most crucial, if the solution can't be both an engineering one and accounting one the project will not work!
There are additional marketing goals which are:
1) that the space product is a global competitor in price and quality
2) that the space product can meet most buyer engineering requirements.
Examples of engineering requirements:
1) A satellite’s engineering requirements are primarily payload weight and dynamic launch loads. A primary solid rocket booster has higher dynamic loads and makes the satellite cost more to meet the launch loads, so a slightly more costly booster but with lower dynamic loads may be a better cost solution to the purchaser.
2) A suborbital tourist engineering requirement is that the acceleration and accommodations are such that a wide range of body sizes and other physiological concerns are met so that the potential base of customers is as large as possible.
Some private space companies have succeeded, some are on the verge of succeeding, and some have the potential of being a real commercial vender of space products.
Boeing have some space divisions that are successful commercial space venders such as its satellite production which has successfully made money selling to government and commercial, where as its premier launch system the Delta IV meets the engineering goal but is very marginal in its accounting goal making it have very lackluster sales if any in the commercial market. Boeing satellite business meets all three goals and is an active competitor in the commercial satellite market. Boeing Delta IV only meets the engineering goal and is not a real competitor in the commercial launch vehicle business. Its only saving grace is the Delta IV Heavy which has only one positive aspect and that being the highest LEO capability of 22.5MT, 1 MT higher than its closest competitor. Other Boeing projects have potential such as the CST-100 if it is managed correctly and is run with being a competitive HSF provider. With the current price for passenger transport to LEO set at $50 mil per passenger and an Atlas V HSF launch cost of $150 mil the remaining $150 mil for the other three passengers must cover profit and CST-100 costs per flight. With reusability the CST-100 could easily under bid the Russian price and certainly any totally NASA run project. Boeing is looking for NASA to make significant investment funding to develop the CST-100 so NASA can have a cheaper HSF transport solution to ISS.
Space X business model and its leadership embodies the closest to the ideal of the three commands and marketing considerations. Space X is not completely a commercial only business because it has received some funds from NASA to help it perform development which NASA hopes to get back by having cheaper costs for cargo deliveries to and from the ISS. This can be considered like an investment some companies make to develop suppliers to lower costs. Space X is a tier one competitor for worldwide commercial satellite launches, on a par with Russian space launch prices.
The closest US competitor to Space X is ULA and manufacturer Lockheed Martin’s Atlas V, which currently handles most of the US military and NASA satellite launches. Once Falcon 9 and Falcon 9 Heavy are proven the only thing that will keep Atlas V alive is demand being beyond which Space X can supply. Atlas V has at least 5 years more life because it has payload capability greater than that of a standard single core Falcon 9. But once Falcon 9 Heavy is on the scene its prices make it competitive for launching 15MT payloads as well as much larger ones of 32MT. This will put ULA out of business unless it can slash its costs.
This thread is to examine the space businesses that are expecting to participate in the NewSpace market.
Questions about a Space Business:
1) How does a space business fare when evaluated as a successful technical business?
2) Does it have potential to survive the future?
3) Does it have the leadership to overcome difficulty in engineering and financing?
1) to the accountants is "Find a way to make it pay"
2) to the engineers "Find a way to make it work"
3) to his business managers "Make the solution found by the accountants and engineers be the same."
The last command is the most crucial, if the solution can't be both an engineering one and accounting one the project will not work!
There are additional marketing goals which are:
1) that the space product is a global competitor in price and quality
2) that the space product can meet most buyer engineering requirements.
Examples of engineering requirements:
1) A satellite’s engineering requirements are primarily payload weight and dynamic launch loads. A primary solid rocket booster has higher dynamic loads and makes the satellite cost more to meet the launch loads, so a slightly more costly booster but with lower dynamic loads may be a better cost solution to the purchaser.
2) A suborbital tourist engineering requirement is that the acceleration and accommodations are such that a wide range of body sizes and other physiological concerns are met so that the potential base of customers is as large as possible.
Some private space companies have succeeded, some are on the verge of succeeding, and some have the potential of being a real commercial vender of space products.
Boeing have some space divisions that are successful commercial space venders such as its satellite production which has successfully made money selling to government and commercial, where as its premier launch system the Delta IV meets the engineering goal but is very marginal in its accounting goal making it have very lackluster sales if any in the commercial market. Boeing satellite business meets all three goals and is an active competitor in the commercial satellite market. Boeing Delta IV only meets the engineering goal and is not a real competitor in the commercial launch vehicle business. Its only saving grace is the Delta IV Heavy which has only one positive aspect and that being the highest LEO capability of 22.5MT, 1 MT higher than its closest competitor. Other Boeing projects have potential such as the CST-100 if it is managed correctly and is run with being a competitive HSF provider. With the current price for passenger transport to LEO set at $50 mil per passenger and an Atlas V HSF launch cost of $150 mil the remaining $150 mil for the other three passengers must cover profit and CST-100 costs per flight. With reusability the CST-100 could easily under bid the Russian price and certainly any totally NASA run project. Boeing is looking for NASA to make significant investment funding to develop the CST-100 so NASA can have a cheaper HSF transport solution to ISS.
Space X business model and its leadership embodies the closest to the ideal of the three commands and marketing considerations. Space X is not completely a commercial only business because it has received some funds from NASA to help it perform development which NASA hopes to get back by having cheaper costs for cargo deliveries to and from the ISS. This can be considered like an investment some companies make to develop suppliers to lower costs. Space X is a tier one competitor for worldwide commercial satellite launches, on a par with Russian space launch prices.
The closest US competitor to Space X is ULA and manufacturer Lockheed Martin’s Atlas V, which currently handles most of the US military and NASA satellite launches. Once Falcon 9 and Falcon 9 Heavy are proven the only thing that will keep Atlas V alive is demand being beyond which Space X can supply. Atlas V has at least 5 years more life because it has payload capability greater than that of a standard single core Falcon 9. But once Falcon 9 Heavy is on the scene its prices make it competitive for launching 15MT payloads as well as much larger ones of 32MT. This will put ULA out of business unless it can slash its costs.
This thread is to examine the space businesses that are expecting to participate in the NewSpace market.
Questions about a Space Business:
1) How does a space business fare when evaluated as a successful technical business?
2) Does it have potential to survive the future?
3) Does it have the leadership to overcome difficulty in engineering and financing?