Which has to be taken with a grain (50 pound sack?) of salt given their new
"Message Construct", which to me looks like an anti-candor policy <img src="/images/icons/tongue.gif" /><br /><br />Rah-rah iconography below....<br /><br /><blockquote><font class="small">In reply to:</font><hr /><p>TO: Officials-in-Charge of Headquarters Offices<br /><br />FROM: Chief, Office of Strategic Communications<br /><br />SUBJECT: NASA Messages<br /><br />I am pleased to provide you with the final NASA Message Construct. These messages have been market tested and have proven to resonate best with the general public. <br /><br />The Message Construct serves to guide your communication efforts with the general public. We are asking that you use the Core Message: "NASA explores for answers that power our future," in the text of your communications material and that it be used verbatim. We also have developed a graphic element to illustrate and enhance the Core Message. The graphic element is: Inspiration + Innovation + Discovery = Future. The graphic element is to be used on all Agency communications materials. The other messages in the Message Construct are also market-tested and should be used where best applicable.<br /><br />The new Message Construct can be found at
http://communications.nasa.gov. addition, the Strategic Communications Framework Implementation Plan, NASA Style Guide, and the Strategic Communications Implementation Handbook are also available at this site to help with your planning, implementation and usage.<br /><br />I am available to brief you and/or your organizations on the new messaging and the Strategic Communications Framework Implementation Plan. <br /><br />Robert Hopkins<p><hr /></p></p></blockquote> <div class="Discussion_UserSignature"> </div>