Interview with Mike Griffin

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lampblack

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I just noticed this long sit-down interview that Bill Harwood conducted with NASA Administrator Mike Griffin, posted earlier today at SpaceflightNow.com. The interview is fairly broad-ranging. Among other things, Griffin offers his latest views on the current status of the shuttle program and the expected five-year gap between the end of the shuttle program and the first Orion mission. <div class="Discussion_UserSignature"> <font color="#0000ff"><strong>Just tell the truth and let the chips fall...</strong></font> </div>
 
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docm

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Which has to be taken with a grain (50 pound sack?) of salt given their new "Message Construct", which to me looks like an anti-candor policy <img src="/images/icons/tongue.gif" /><br /><br />Rah-rah iconography below....<br /><br /><blockquote><font class="small">In reply to:</font><hr /><p>TO: Officials-in-Charge of Headquarters Offices<br /><br />FROM: Chief, Office of Strategic Communications<br /><br />SUBJECT: NASA Messages<br /><br />I am pleased to provide you with the final NASA Message Construct. These messages have been market tested and have proven to resonate best with the general public. <br /><br />The Message Construct serves to guide your communication efforts with the general public. We are asking that you use the Core Message: "NASA explores for answers that power our future," in the text of your communications material and that it be used verbatim. We also have developed a graphic element to illustrate and enhance the Core Message. The graphic element is: Inspiration + Innovation + Discovery = Future. The graphic element is to be used on all Agency communications materials. The other messages in the Message Construct are also market-tested and should be used where best applicable.<br /><br />The new Message Construct can be found at http://communications.nasa.gov. addition, the Strategic Communications Framework Implementation Plan, NASA Style Guide, and the Strategic Communications Implementation Handbook are also available at this site to help with your planning, implementation and usage.<br /><br />I am available to brief you and/or your organizations on the new messaging and the Strategic Communications Framework Implementation Plan. <br /><br />Robert Hopkins<p><hr /></p></p></blockquote> <div class="Discussion_UserSignature"> </div>
 
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thermionic

Guest
Now that you put it that way, I think NASA is really great!<br /><br />I almost thought you were joking for a minute, until I realized this is an authentic memo and new policy as of April 1 2007.
 
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docm

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August 1,2007 is the date of the memo. <div class="Discussion_UserSignature"> </div>
 
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lampblack

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Yeah... makes you just want to stand up and cheer, doesn't it? <div class="Discussion_UserSignature"> <font color="#0000ff"><strong>Just tell the truth and let the chips fall...</strong></font> </div>
 
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no_way

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in the new century, powerpoint seems to be the root of all evil. <br />the memo is so dilbertian that it would be funny if it wasnt for real.
 
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henryhallam

Guest
Surely it should at least be " future = f(inspiration, innovation, discovery) "?<br /><br />This is as bad as "power + attitude = performance", yuck.<br />
 
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lunatic133

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Oh dear. That's so sad that it's really quite hilarious.
 
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