When we observe the speed something is receding from us there are three different numbers that get added together. The absolute rate at which the Earth is moving through space, the rate at which the observed object is moving and the rate at which space is expanding between the two.
The Earth is moving 371 km/s towards Leo.
The Universe expands by 70 km/s per megaparsec.
Each observed object has its own local velocity which gets added.
To answer your questions:
1)The observed rate varies from hundreds of km/s approaching Earth to c moving away from Earth. For example, gravity overwhelms other considerations and the Andromeda galaxy, 2 million light years away is moving towards the Earth at 700 km/s.
2)Gravity affects the relative motion between us and any observed body but is not connected to the Hubble constant.
3) Since the Moon moves in a different reference frame than Earth, velocities observed from the Moon will be slightly different.