James Webb Space Telescope studies dusty 'pancakes' feeding baby stars and birthing planets

Oct 7, 2024
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“Pancakes??” Really? Is that a brave new term used by *any* scientist in the world as witty shorthand for a protoplanetary disc? Or is it a clickbait word? Why not just call them “weird”?

As a lifelong lover of astronomy and physics, with 10 years of digital marketing and editor for several blogs managing several writers, I literally want to vomit when I see science articles using clickbait words to increase KPIs.

Besides, they do nothing, absolutely nothing, to increase either engagement or revenue in the science arena. They just irritate science lovers - to the point where we stop reading articles using clickbait.

Please stop. Have confidence in your content; clickbait techniques are counterproductive.
 

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