This article has a very confusing organization, and buries the information that I'd think most folks would probably want to know: When it likely to be most visible?
Pulling info from several different parts deep into the article, it seems that ATLAS' closest approach to the sun will be on May 31. But while its path in March and April is "very favorable for Northern Hemisphere observers," by mid-May "it disappears into the bright evening twilight."
Bummer.
It seems that the bottom line for Northern Hemisphere folks is that "it might become faintly visible to the naked eye under dark sky conditions by mid- or late April."
After the headline, I was expecting something more interesting ... and more clearly presented.
One piece of missing information (I think; if it's there, I missed it/mea culpa) is when will ATLAS be closest to the Earth? My experience with Halley's Comet is that it was much brighter/longer when viewed from my California home in November/December 1985, when it was closest to the Earth, than when I saw it in Australia in April 1986 -- its closest approach to the sun.