The only "information" we seem to be able to get on black holes is there mass, and spin rates if the spin, and maybe net electrical charge, if they have a net charge.
That is entirely different than the "information" about what went into the black hole when, not to mention what happened to it after it disappeared inside the event horizon. Even "after" seems to be a problem, given that GRT says that outside observers would not see time passage for something as it reaches the event horizon.
But, theorists who think that all physical events must be, at least in theory, reversible in time, think that what has happened in the past is "information" that cannot be lost, because if it is lost, then there is no way to "know" how to reverse it.
But, there are people like me who don't believe that everything that happens must be reversible in theory. I am fully willing to believe that information can be destroyed. Others insist that it can't even be "hidden" from us, even inside a black hole.
They can theorize whatever they want, but they really cannot prove it is a physical law. Unless their theory proves useful in predicting something we actually find useful to measure, it is not really important to me.