I love the topic challenge here. Started by a quark? Impressive! I hope he returns, but Hewes seems to be filling in nicely.<br /><br />no_way, IMO you are NOT wrong. Your point is well taken. Of course I agree with holmec as well, and others. Nice points by SG, come to think of it. Anyway, let's see if we can make sense out of this. I'm no political scientist, but I try to be the Sam Gamgee of space politics: stare at it long enough and eventually I'll figure it out. <img src="/images/icons/laugh.gif" /><br /><br />(I do tend to jump around on the subject of Space Politics. Please bear with me, I try to pull it all together at the end.)<br /><br />The 75% question is along the lines of "Do you support the broad goals of the US Space Program with regards to (insert name of current space program)."<br /><br />75% answer: Yes, I love Sunny Days. Next question! <img src="/images/icons/laugh.gif" /> But what does that really mean? It means (IMO) that they are proud, as Americans, to be associated with the space program. They get a vicarious pleasure when things go well for NASA. They are a little tiny bit embarrassed when NASA screws up.<br /><br />This American pride, as associated with a gummint agency, is a rare thing. Most American Pride is invested in various private, commercial and religious activities. I'm thinking Little League, Main Street USA, church-goin' folk.<br /><br />Have you noticed that NASA and other space images are everywhere? The fact that they are usually free is a key, but the Dept of the Interior hands out free maps, too, and they don't penetrate the public consciousness anywhere near as much as NASA. These images are used to sell products across the board.<br /><br />What is it about these images that makes them so useful to the advertising and promotion copywriter?<br /><br />I can only guess at the answer (and fish for reactions from others, hint hint), but IMO it's the American Pride thing, and one other critical element.<br /><br />NASA represents the future.<b></b> <div class="Discussion_UserSignature"> </div>