I did not make an exhaustive survey, but of the half-dozen space news websites that I frequent, I saw advanced notice of the X Prize posted only on Space.com. I watched for about 2 months for the other websites to provide some announcement, but if they did, I missed it. When I returned, I googled for coverage, but only found one article, reporting after the fact. It makes me wonder if X Prize has some sort of exclusive business relationship with Space.com. How else to account for so little coverage of such a significant event in the space community? And, how did those other 50k people find out about the event?