We have to maintain a distinction between de-orbiting and falling into a gravity well. To return from orbit means lowering your speed enough to fall into the atmosphere, at just the right angle. Falling into a gravity well means that you are going to accelerate as you get closer to the planet. So the energy involved is much higher. Apollo missions had over 25,000 miles per hour of velocity to shed, so they 'skipped' the capsule off the atmosphere a couple of times to lose as much velocity as possible before actual re-entry.
Returning from orbit using thrusters would require the same amount of propellant as reaching orbit.
We have learned how to protect a vehicle from the heat of re-entry with thermal tiles which do not ablate, or burn off, like the old heat shields did. This is in part because we now know that the spacecraft can be protected from the intense heat by the shock wave that travels in front of it. The air turns into a plasma, and reaches around 12,000 to 17,000 degrees, whereas the tiles only have to withstand about 3,000 degrees. If, of course, your angle of re-entry is correct. Too shallow, and you skip back into space, to fall very steeply the next time. Too steep, and you burn up, no matter if you are in a capsule, lifting body, or anvil.
A lifting body is able to convert the forward speed to lift, because it has a flat bottom. The wings are to give it maneuverability.