A similar article appeared in CNBC. See
https://www.cnbc.com/2024/08/02/nasa-may-return-starliner-astronauts-on-boeing-or-spacex.html .
That one had a bit different discussion about the decision process.
And this part struck me:
"If NASA backs Boeing and returns Wilmore and Williams on Starliner, the agency is accepting a currently unquantifiable amount of risk. A major failure during the return, with the astronauts’ lives at stake, would put NASA leadership under pressure to end Boeing’s contract and involvement in the program.
"If NASA decides to send Starliner back empty, it’s a vote of no confidence in Boeing that may lead the company to cut its losses and withdraw from the program.
"Additionally, if NASA takes the SpaceX alternative and Starliner returns home without incident, the agency faces blowback from being seen as overreacting to a situation that it publicly declared for weeks was not a significant risk."
I would think that a "major failure" of the capsule in a crewed return would do a lot more than this article considers. I would expect those who advocated sending the capsule down with crew would be out of their jobs, and probably not employable elsewhere, perhaps even if the result was not even fatal. And, after the fatalities with the shuttle that were blamed on bad NASA decisions, this even could be the "third strike" for all of NASA, if Congress gets into the act with astronaut fatalities in the public discussion.
At this point, "Boeing cutting its loses and withdrawing from the program" doesn't even seem like a bad outcome, compared to Boeing staying in the program and still not succeeding, but wasting time that could be used productively by another company with a better safety/quality culture.
It strikes me as ironic that the SpaceX attitude that they can get the job done ends up making profits, while the Boeing attitude that it needs to make profits does not get the job done and ends up with loses.
MBAs just don't seem to understand how technological developments happen.