J
j05h
Guest
<i>> Interesting, but the question remains - an investment into what exactly? </i><br /><br />First, for safety, build 3 rovers. Second, the main investment is in the "media product" that the Lunar attempt produces - this is from start to finish and includes pay-per-view, HD DVDs, web subscriptions & advertising, good PR for sponsors, logos on the craft etc. It needs to stand up to Hollywood production values, good editing, uniform look-and-feel, etc. This is a great opportunity for compatible side projects *COUGH* Postcards To Space *COUGH* that provide additional revenue streams. <img src="/images/icons/wink.gif" /><br /><br />As the sponsor, you aren't buying a moon rover. You are buying an audience. <br /><br />If done right, this would energize younger people, because it is relevant. It needs to be done right, though, and that is very hard. <br /><br /><i>> If so, I am puzzled why NASA could not make any money with this approach as of today for its Mars rovers.</i><br /><br />NASA can not make money, per it's Charter. If it did, the cash would go back into the Federal General Fund. Making money off of space, especially "consumer space", is the province of private efforts. NASA's job is research and trailblazing, not marketing TXT FRM SPACE. As an American citizen, you already paid for NASA's "product" in this sense. <br /><br />The only place I'm fuzzy on this is for patent/technical exchange. How does a company such as Bigelow license a NASA developed tech? Do they pay a fee, or reverse-share their innovations? Is it permanent, or can NASA share that tech with others as well? Is each deal unique?<br /><br />Josh <div class="Discussion_UserSignature"> <div align="center"><em>We need a first generation of pioneers.</em><br /></div> </div>