Orion has more features than you can shake a small refractor at.
Three aligned O-class stars (ie belt) -- what are the odds of that?
They point to the brightest star, Sirius -- what are the odds?
Betelgeuse is colorful in name and color, and it's not long for this galaxy. It's belching, apparently, so even more colorful than most.
Rigel is a bluish-white monster that is 2300x brighter than Sirius, but it's 100x farther. It's as bright as a gibbous Moon.
There are very few extended objects available to the naked eye, but the Great Nebula is one of them and it is truly great.
Then there are all the other nebulae, including the famous Horsehead. The Orion nebulae are famous for serious studies due to their activity and proximity to us. Many stars are being born, and who doesn't like nursery stories, especially nursery rhymes. Surely there are Orion nursery rhymes; if not, why not?
It comes around every year when the skies are more clear than normal (winter/early spring) and it's higher than average in altitude.